Search engine optimization (SEO) is an umbrella term that refers to a number of techniques used to make a website more visible in search engines. This process can include anything from optimizing your site’s content, design and organization to inserting specific codes that enable it to be more easily discovered. If you run a business and aren’t looking at SEO as part of your overall marketing strategy, you could be losing out on potential leads, customers and revenue. Here’s what you need to know about SEO.
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